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It’s not clear that the young and perky are the best market for corporate matchmakers.Two-thirds of the singles and fling-seekers in America’s online-dating market are older than 34, IBISWorld data show.” Both companies are dominant forces in America’s .2 billion online-dating industry, which in the last few years has quickly become a bedrock of the American love life.One in 10 adults now average more than an hour every day on a dating site or app, Nielsen data show.

When it comes to finding love, "there's a lid for every pot," as the saying goes.

If you have a specific dating need to be fulfilled -- from the sacred to the scandalous -- there's probably a site for you, many with their own apps as well. That's where it's heading."Among the satisfied customers are Melissa Levine, 27, a physician assistant, and Corey Pew, 29, an engineer.

The niches range from ethnic, religious or age-based to sites for occupations (Farmers Only.com) or eating preferences (Veggie Date.org). They met on the niche site JDate, for Jewish singles, and will marry next month."As an engineer, you don't meet a whole lot of girls on a daily basis," says Pew, a graduate student in mechanical engineering at the University of Washington in Seattle. Levine was moving there as well and started looking online for Austin daters.

Yet for all their growth, the companies have staggeringly different ideas of how American daters can find their match — and how to best serve different generations.

With the industry expected to grow by another 0 million every year through 2019, analysts say the dating game is increasingly becoming a battle of the ages, with both sides hoping their age-based gambles yield the most profit from those looking for love.

Target marketing, changing demographics, and decreasing stigma about online dating are continually bringing new users to fore.

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