Twelve years ago when I started in email publishing, people would sign up for anything remotely interesting. But if you do gain that initial trust, and more importantly, , you can write pretty lame subject lines and people will still read your messages.
Just as with that ditzy friend from high school who nonetheless always has something interesting to say, trust and substance matter most.
Spending a little extra time on your subject line will help you boost email open rates, avoid the junk folder, and get your message in front of the right people.
A prolific international speaker, Oli can be found at marketing conferences worldwide – travelling with his fiancée and fellow marketer Nicole Mintiens – on his mission to rid the world of marketing mediocrity by using data-informed copywriting, Conversion-Centered Design, interaction, and psychology to create a more delightful experience for marketers and customers alike.If you’re not into celebrity gossip, we won’t force you to read tabloids, but celebrities are always good for a faux pas here and there.From fashion fails on the red carpet to odd occurrences like Charlie Sheen’s “Winning” rant, Hollywood can provide material for a subject line or two. People tend to skirt some issues and sugarcoat others to avoid hurt feelings, but it’s okay to be brutally honest on occasion as long is it’s appropriate for your biz. For example, a restaurant could say, “We promise not to ask how it tastes when your mouth is full.” Accountants can play up how awful paying taxes is by referencing the famous Ben Franklin quote, “In this world nothing can be said to be certain, except death and taxes.” An auto repair service can talk about running on empty.The problems with this website only get worse from there and I’ll continue with my thoughts in another post. If you’ve used E-Harmony, how has your experience been?It’s been said many times that you shouldn’t judge a book by its cover.The subject line from Work Life, “Everyone Hates The Boss. Tell your audience the brutal truth and explain how your business can help.